HARSSHIL R PATEL
Animator • Writer • Producer • Filmmaker
Harsshil started his journey in 1999 as an Apprentice Animator at United Studios Limited. In a short time period, he moved on to be a Lead Animator and then to Senior Visualizer. He became known for creating visually striking imagery for numerous TV commercials and TV shows for UTV and other leading production houses.
Animation Studio - An animation studio Known as V Stretch Image Works was established in 2005 with his long time collaborator and friend Mandarr Shetye. Animation Studio proudly continues to be associated in delivering and conceptualizing the best of animation and VFX in TV commercials.
Producer, Director - In 2007, he joined hands with ‘Crash Test Pictures’ to produce and direct TVCs and corporate films.
Eastern Key - Since 2010, Harsshil decided to join hands with like-minded people from various creative fields to start a creative solutions company called ‘Eastern Key’.
His short films MERI MAA CINEMA and FREE KAA REFILL have received international recognition at various prestigious film festivals.
Director / Producer - Ad-Films, Features & Shorts
Much like the Goan music that he is so passionate about, in the year 1988 Bardroy Barretto landed up on the shores of Bombay in search of a larger stage.
In 2000 he embarked on his journey as an Ad Film Director starting his boutique production house, Brown Skins, a reputed banner in the demanding world of advertising, producing and directing 400+ ad-films.
Worked on brands like Tata’s, Godrej, Kirloskar’s, ITC, HUL, Hutch, MSN, Nokia, GlaxoSmithKline, HDFC, Mars Incorporated, AMD Processors, Bajaj, Garnier, Indian Oil etc.
In 2012 he started Goa Folklore to create something worthy enough to display the richness of true Goan culture that led to ‘Nachom-ia Kumpasar’.
'Nachom-ia Kumpasar' won 3 National Awards, 24 International Film Awards, 12 State Awards, and made it to Oscar’s Shortlist.
Creative Director - Music Director
A firm believer in David Ogilvy’s maxim “If it doesn’t sell, it isn’t creative”, Macklin was adjudged one of the country’s hottest young advertising talents in 2009.
Around two decades of advertising experience, bringing brands and people closer through ideas, insight and empathy. Has worked on everything, from brochures and websites to ad films and mass media campaigns.
A writer by trade, with a strategic mind, and a propensity for good design and typography.
His last full-time ad agency position was Associate Creative Director at FCB Ulka, one of the country’s leading ad agencies.
A sample of the kind of clients handled over the years:
Tata Sons, TCS, Amul, HDFC Bank, ITC, IOC, LIC, Abbott, Heinz
One of the TV commercial scripts Macklin wrote while at FCB Ulka
Has also composed (and a lot of times, also sung on) well over 50 TV commercials (as well as corporate/brand anthems).
Macklin’s jingle for a Candyman Jellicious film, for instance, has led to over 41 million YouTube views (and counting).